Philippine call center puts up affiliate in US
A homegrown call center operator said Tuesday it had put up an affiliate in the United States in preparation for expansion of its operations in the US market.
Gary Manansala, general manager of WinSource Solutions Inc., said the company had established WinSource Solutions USA Inc. initially to serve as a marketing arm in the United States.
WinSource USA will eventually be the focal point of our US-based initiatives,” Manansala said.
When asked why the company is expanding to the United States when foreign call center firms are putting up their operations here to take advantage of lower costs, Manansala said the objective was to tap markets rather than to minimize costs.
“There is still a large part of the outsourcing market in the US that is untapped, but many of the potential clients preferred dealing with a US company,” he said.
WinSource Solutions operates a 300-seat call center at the Robinsons Cybergate Center in Mandaluyong City, mainly offering customer support.
“WinSource Solutions is looking to leverage on the operations of WinSource USA for further expansion of its operations in North America in the foreseeable future,” Manansala said. “A core objective for WinSource USA is to facilitate the acquisition of a US-based call center.”
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